A Major Step Toward Women Empowerment in Technical Services
Dawlance, one of Pakistan’s most trusted home appliance brands and a subsidiary of Arçelik, has achieved a historic milestone by launching the country’s first-ever female-led service center in Multan. This initiative highlights Dawlance’s commitment to gender equality and the empowerment of women in industries that are traditionally dominated by men.
The inauguration ceremony was attended by the Australian High Commissioner, Neil Hawkins, who appreciated the company’s vision and praised the effort as a progressive step for inclusion and innovation.
Breaking Barriers in a Male-Dominated Industry
In Pakistan, the technical and service sectors have long been male-centric. By introducing a female-led service franchise, Dawlance is setting a new example of how businesses can reshape social perceptions.
This service center is more than a workplace—it is a symbol of change, proving that women are equally capable of excelling in leadership roles within technical fields.
Meet the Women Leading the Way
The Multan center is being managed by two determined professionals, Ms. Rimsha Yaqoob and Ms. Aliza Rukhsana. Their leadership reflects courage, ambition, and a strong belief in the potential of women to take on key roles in Pakistan’s service industry.
They are not only handling daily operations but also serving as role models for young women, inspiring them to step into entrepreneurial and technical careers.
Recognition from the Australian High Commissioner
During his visit, Neil Hawkins, the Australian High Commissioner, was briefed about the service center’s operations. He applauded Dawlance for championing diversity and stated that such initiatives create long-lasting socio-economic benefits.
According to him, empowering women in leadership is essential for building a balanced and progressive Pakistan.
Dawlance’s Vision for Empowerment
The Director of Human Resources at Dawlance expressed pride in establishing this first-of-its-kind service center. He emphasized that the initiative is not just about offering after-sales support but also about developing local talent and creating equal opportunities for women.
Dawlance has always focused on investing in people and communities. With this move, the company is furthering its mission to promote inclusion, innovation, and social change.
Customer-Centered and Community-Oriented
Apart from being a milestone in gender inclusion, the Multan service center is designed to provide top-quality customer service. With a modern service model, fast response times, and customer-first strategies, Dawlance ensures that its users get the best after-sales support.
Additionally, this women-led initiative is encouraging local communities and inspiring more women to pursue careers in entrepreneurship and technical services.
Conclusion: A New Chapter for Gender Equality
The launch of Pakistan’s first female-led service center is a bold and inspiring step by Dawlance. It demonstrates how businesses can play a powerful role in breaking stereotypes and empowering women.
Through this initiative, Dawlance is not only strengthening its customer service but also helping Pakistan move closer to a future where gender equality becomes the norm rather than the exception.